December 11, 2024

TL;DR Group Launch: What’s Happening, What’s New, and Why It Matters

Last month, we celebrated the launch of TL;DR Group with over 70 brands, investors, buyers, and team members. But this isn’t just a launch party – it’s a launchpad for everything we’re doing to support brands, startups, and storytellers as we head into 2025.
Here’s what’s new and what it means for you.

The TL;DR Insider Playbook is Here

We’ve just rolled out the TL;DR Insider Playbook – a toolkit packed with strategies on:
  • Scaling your brand
  • Succeeding in retail
  • Building strong investor relationships
Right now, it’s exclusive to our customers and partners. Think of it as your guide to leveling up with actionable advice from people who’ve done it before.

Forked Up: Taking a Bite Out of Bland Content

Food and drink brands, listen up: Forked Up has arrived. We’re done with boring, soulless food content cluttering our feeds.
Forked Up is our new foodie publisher brand with one mission – calling out bland, cookie-cutter posts and showing brands how to do better. We’re not just critiquing; we’re creating the content that brands should be putting out.
Think your brand’s got flavour? Prove it. Tag a brand we should roast or rescue and add some #ForkedUp spice.

New Clients and a Growing TL;DR Family

November was a big month for us. We welcomed 4 new clients and spoke to over 40 brands looking for strategic support. It’s always a highlight to see our team growing and collaborating with new partners.
We marked the occasion with a snapshot at our monthly team meeting – here’s to what’s ahead!

TL;DR Launchpad: Helping Startups Take Off

Startups often need a solid foundation before diving into a full agency partnership. That’s why we introduced TL;DR Launchpad – an accelerator designed to help startups reach £100K+ months with strategic guidance and support.
Think of Launchpad as your first step towards scaling up, without the guesswork.
5. Speak on Podcast: New Look, New Direction
In the background, we’ve been busy giving Speak on Podcast a fresh re-brand to align with TL;DR Group’s future. But we didn’t stop there.
We’re blending the power of social media and podcasting to amplify your stories. After generating millions of impressions over the years, we know how to make your podcast content go further.
🎧 More reach. More impact. More stories that stick.

Launching TL;DR Venture Studio: Building the Brands of Tomorrow

We’re thrilled to introduce TL;DR Venture Studio – a new platform designed to accelerate the creation and scaling of consumer brands in emerging markets. By leveraging TL;DR’s strategic and creative resources, the venture studio aims to build 4 new consumer goods brands each year.
Led by Emile Ward, the Venture Studio MD, this initiative will draw on TL;DR’s expertise in:
  • Branding
  • Marketing
  • E-commerce
  • Retail
  • HR and R&D
Each individual brand will move from ideation to launch within 2-3 months, following a streamlined process of market research, branding, product development, and go-to-market strategy.
With a focused roadmap and rapid execution, TL;DR Venture Studio is ready to create brands that make an impact.

What’s Next?

The TL;DR Group launch is just the beginning. We’re here to help you grow, adapt, and stay ahead with strategies and content that make a difference.
Thank you for being part of our journey. Here’s to making 2025 our best year yet.