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ARCTIC COFFEE
Creating content for a national coffee brand
The Task At Hand
Arctic Coffee needed a comprehensive social media content suite that would blend product-centric assets with lifestyle imagery, capturing the attention of their target audience and fostering a deeper connection with the brand. The goal was to create visually appealing content that could drive brand awareness and engagement.
The Solution
We developed a social-first content package for Arctic Coffee, incorporating a blend of product and lifestyle content. Our approach included carefully selected locations and models to create a cohesive and captivating visual narrative:
- Location-Based Content: We scouted and selected locations that perfectly reflected the vibrant and refreshing essence of Arctic Coffee. These locations provided the ideal backdrop to highlight the product’s appeal and versatility in various settings.
- Model Integration: We collaborated with models who embodied the brand’s energetic and trendy image. Their presence in the content added a relatable and aspirational element, making the product more appealing to the target audience.
- Product and Lifestyle Mix: By combining product shots with lifestyle imagery, we created a diverse content mix that showcased Arctic Coffee in everyday scenarios, emphasising its role as a refreshing companion in various activities and settings.
The Outcome
Arctic Coffee now enjoys a vibrant and engaging social media presence, thanks to our strategic content creation that effectively blends product appeal with lifestyle imagery, capturing the true essence of the brand.
Key Takeaways
Understand your clients customer for the very best creative results.
Embrace both studio photograph and lifestyle photography for the perfect mix.
Have fun with liquid when it comes to drinks brand creative.
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