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THE BOTANIST
Social media for Europe's first gin distillery B-Corp.
The Task At Hand
The Botanist Gin needed a unified social media approach that would resonate with their diverse global audience, elevate brand awareness, and foster strong community engagement. They required a comprehensive strategy that would highlight their unique product and rich brand story while maintaining consistent communication and engagement across all platforms.
The Solution
As The Botanist Gin’s global social media agency, we developed and executed a comprehensive strategy that included:
- Global Social Media Strategy: We crafted a detailed social media strategy tailored to The Botanist Gin’s brand values and global audience. This strategy encompassed platform strategy, content pillars, posting schedules, and engagement tactics designed to maximise reach and impact.
- Content Production: We continue to produce high-quality, visually appealing content that highlights the premium nature of The Botanist Gin. This includes product shots, lifestyle imagery, and engaging recipe videos that tell the brand’s story and showcases its unique botanicals and smooth taste.
- Community Management: Our team actively manage The Botanist Gin’s social media communities, responding to comments, messages, and mentions to foster engagement and build strong relationships with followers.
The Outcome
Our comprehensive social media management for The Botanist Gin delivered exceptional results:
- Increased global social media engagement by 74%
- Instagram REEL average watch time up by 56%
- Strengthened social media Reach by 15%
- Boosted user-generated content and organic brand advocacy
The Botanist Gin now enjoys a robust and engaging social media presence, thanks to our strategic approach to content production, community management, and global social media strategy.
Key Takeaways
The balance between recipe content and social-first content is a considered one.
As a super premium brand you don't need a channel strategy wider than Meta.
Building community and growing loyalty is a key pillar in the social media strategy.
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