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KERRYGOLD UK
Melt in the mouth social media for Ireland's finest.
The Task At Hand
After being delighted by the work Socialgram continue to do for Pilgrims Choice, the team at Ornua Foods UK (owner of Pilgrims Choice) asked us to work with their biggest brand, Kerrygold butter.
Like most FMCGs the social media strategy was based around taking existing assets and using them on social, with no social-first strategy or paid social media strategy. Enter Socialgram, here to rip up the playbook and bring that missing 'social-first' thinking to Irelands finest butter.
The Solution
Not only did we work on identifying target audiences through test and learn paid, we implemented some 'social-first' quick wins. Like REELS on Instagram, a video first strategy to all our content creation and the launch of a TikTok account.
The Outcome
We created a dedicated paid social media strategy to drive brand awareness, reach and frequency to all our paid content, ensuring the brand cues are ever present and landing with each piece of content. Working with the brand and agency partners our content and strategy helps drive home brand equity across all touch points, social and beyond.
Key Takeaways
Even when you're a premium brand like Kerrygold, your audience is on TikTok.
Creating a feedback loop for reactive and trending content discovery and sign off is vital in today's social-first landscape.
Partnerships and collaborations are key to hacking organic success on social media. Build them into your always on calendar.
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