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PRO MLK
Tasty looking content for this omni-channel protein shake.
The Task At Hand
Pro Mlk needed a content strategy that could maximise their reach and engagement without exhausting their resources. They sought versatile, high-impact content that could be easily repurposed to ensure consistency and amplify their brand message across all channels.
The Solution
We developed a comprehensive social-first content strategy for Pro Mlk. This approach involved creating visually compelling and engaging content tailored initially for social media, which could then be adapted for use in email campaigns, digital advertising, and print materials. By focusing on a unified content creation process, we ensured that every piece of content delivered more value, offering versatility and consistency across all marketing channels.
The Outcome
Pro Mlk now benefits from a robust and efficient content strategy that extends their reach and amplifies their brand message, providing exceptional value and impact across all marketing efforts. Brand Manager, Jo Taylor kindly said:
"Working with TL;DR has been so easy and stress-free. They’re quick, get the brief, are flexible and most importantly, the content they create is exactly what we need. We’ve worked with them on several occasions and each time, I’ve been so pleased with what we’ve received."
Key Takeaways
We focused on producing visually compelling and engaging content for Pro MLK, helping position the protein shake brand for success across multiple channels.
The team helped Pro MLK stand out in a competitive market by crafting a distinct brand voice and imagery that catered to a health-conscious, omni-channel audience, ensuring the brand's personality shone through across all platforms.
By creating a laser focused mood board for the client, we were able to execute content production into a single day.
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