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THE REAL MILKSHAKE CO.
Social-first content never tasted so good.
The Task At Hand
The Real Milkshake Co faced the challenge of standing out in a crowded market and effectively promoting their three distinct flavours. They needed a content package that would highlight each flavour’s unique appeal while maintaining a cohesive brand image. The goal was to create vibrant and engaging content that would resonate with their audience and drive brand awareness.
The Solution
We developed a social-first content package for The Real Milkshake Co, focusing on their core range and the three standout flavors. Our approach was designed to create visually appealing and engaging content that would highlight each flavor’s uniqueness:
- Flavour-Focused Content: We crafted dedicated content for each of the three flavours, showcasing their distinct characteristics and taste profiles. This approach ensured that each flavour received the spotlight it deserved, attracting different segments of the target audience.
- Vibrant Visuals: Utilising bright and colourful imagery, we emphasised the fun and refreshing nature of The Real Milkshake Co’s products. The visuals were designed to be eye-catching and shareable, perfect for driving engagement on social media.
- Unified Brand Image: While each flavour was highlighted individually, we ensured that the overall content package maintained a consistent and cohesive brand image. This approach helped reinforce brand recognition and loyalty.
The Outcome
The Real Milkshake Co now enjoys a vibrant and engaging social media presence that effectively highlights their delicious core range, driving both engagement and sales across their stocked locations
Key Takeaways
Have fun with the liquid when it comes to indulgent drinks content.
Mood board and visually agree with key stakeholders at brand level in order to deliver content quickly, at scale.
Understand the digital landscape and create content that has multiple purposes in order to give the client more bang for their buck.
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